Sunday, September 26, 2010
Chapter Five: Disposal
Extraction: The Story of Stuff
As college age students I think we often take pride in being globally aware citizens, we know that we should buy organic food, try and avoid driving cars, recycle our containers, bring reusable bags to grocery stores, these all are all acts that I and I know many of my peers do frequently. Yet trying to find an environmentally, globally aware college student without a lap top, a cell phone, an i pod, and a number of other similar items would be hard to do. The corruption and human devastation behind the metals in these common and seemingly essential items are well hidden, probably due to corporate efforts to keep them so. It’s possible that the cell phone I was just talking to my parents on helped fuel conflicts in the Congo. This had never before cross my mind.
Leonard makes the point that such items are also designed to be short-lived, and our consumer society drives us to also want to get the newer, better version of things even when the older version is still function. I mean, who doesn't want the i phone 4? I think it’s important to understand the implications of owning so much “stuff”, and understanding the cost, not in a monetary sense, of the things go into making our “stuff”. This probably isn’t going to convince me to forgo a cell phone, but I’ll make sure I get all the life I can out of the one I have.
-Anna Dalton
Chapter Five-Disposal
Consumption at Oxy
Chapter 1: Extraction
This dose of reality, I suspect, will be hard for many of us in the developed world to accept. For one, too often we define our success by the amount of Stuff we can buy. Secondly, our immediate livelihoods depend on jobs that, for the most part, depend on consumption and exploiting the world's resources. It's difficult to think about the long-term, when for many Americans, their current economic needs are barely met. This makes saving the planet (literally) too daunting of a challenge -- too far away and abstract -- which leads to inaction until finally it's too late, when we have reached our limits and people start pointing fingers at each other.
However, Leonard says it's not all hopeless. As consumers, we can one by one start to demand more sustainable solutions, eventually achieving critical mass. Incremental changes in consumer behavior and consumer demand can make a huge difference when multiplied out by millions. A starting point for Oxy could be figuring out just where our paper comes from, as Leonard notes that for every ton of paper, 98 tons of other resources are used (1). Perhaps as students, we can push for sustainable procurement policies -- e.g., require recycled toilet paper -- that minimize this waste.
Friday, September 24, 2010
The Marketplace has already begun to buy more of their food from local distributors, but this is only a small portion of the total. One idea to help increase this would be to encourage students to write letters and/or send emails to the Marketplace staff requesting larger amounts of local food. This could be easily spearheaded by a single person by having them draft the email/letter and then distribute it to their peers. Additionally, students could make an effort to purchase more of the locally provided goods--Usually the blackboard at the front of the marketplace says what the current local goods are. Additionally, Marketplace administrators could be contacted to discuss selling food from the on campus garden at the Marketplace.
To help the students of Oxy reduce their consumption, I suggest launching an educational campaign. This campaign could discuss the high costs of consumption similarly to how The Story of Stuff does, by showing the path that goods take to get to consumer. To distribute this information, we could utilize many of the campus resources. To list a few: The Oxy Weekly, the Catalyst television show, posting flyers in dorms, etc. Residential Education could help us with this by distributing flyers through RA's and having them post them around the dorms.
Chapter 4: Consumption
With so much of the world’s population and many in the United States unable to meet their basic human needs, I find it appalling how much we, Occidental College students waste. At the conclusion of every school year, numerous articles of clothing, shoes, binders, textbooks, hangers, plastic containers, pretty much anything you can think of are simply thrown out. Last year I lived in Sterns, and our entire hallway became one giant trashcan, overflowing with items from the improperly used recycling bins (not that they were usually used correctly anyway). I’m sure most other students living on campus experienced the same situation in their dorms.
In examining what people were throwing away, I found many of the items to have been never used, such as the Dr. Scholl’s shoe inserts, make-up bushes, lotions, razor blades, etc. Most of the other items in the pile were gently used and certainly the majority of the items could have gone to people in need, rather than a landfill. I understand that many people who live across the country, out of the state, or even those who have to fly home do not want to deal with the expense or hassle of having to store or pack these items, especially when they can easily be re-purchased. For many others, these items are thrown away out of sheer laziness, instead of donating or saving them. As Annie Leonard states, “consumers are not just resigned to the practically disposable nature of this Stuff; we’ve come to accept it” (162). While our RA’s decided they would collect clothing and bedding to donate to Goodwill, or another thrift store, I highly doubt anyone was going to take the time to sort through the other miscellaneous items in the hall. As other students have proposed and we’ve discussed in class, Oxy should create a secondhand/ thrift store to reduce to amount of usable goods going to landfills and enable students/ community members to reuse them. A service could even be set up with RA’s or students that are interested in implementing the store, to go to the dorms to collect and haul the items.
As clearly demonstrated through this example of overconsumption, we need to re-evaluate our spending and stop buying more than we need. Additionally, our arbitrary perceptions of waste and the social stigma associated with reusing needs to change. “Waste is defined by where something is, not what it is. It’s about context, not content” (183). While most items can be reused, those that don’t want to should at least give others the opportunity. As corny as this idiom is, “one man’s waste is another man’s treasure.”
Thursday, September 23, 2010
Chapter 3: Distribution, Selling an Image Not a Product
Chapter 3 in Annie Leonard’s The Story Of Stuff focused around the distribution of Stuff as she refers to it. I have read previous research regarding the distribution of material goods throughout the world and what kind of environmental impacts it has. This chapter though helped show some other aspects of distribution that I was not as familiar with. The opening section talks about how large companies like Nike and Apple aren’t exactly selling you the product they directly. They are trying to sell you the image or brand of their company that is encompassed in the stuff the consumer buys.
I am working on creating more water refill stations around campus with some classmates in the UEP 246 section. This idea of selling the brand or image of a company has a very strong role when it comes to bottled water. Many people falsely believe that bottled water is better for you, when in fact many bottled water companies have the same water quality as the tap water most people already receive. Not only students at Occidental, but also millions of people in the United States have a stigma about tap water. Due to genius marketing, bottled water companies have made the public think that purchasing bottled water is not only healthier but a sign of higher class. This advertisement has led bottled water into a four billion dollar industry. Although the bottled water market is shrinking within the Occidental campus due to price increases on bottled water, I think that there will need to be a shift in thinking when it comes to the difference between tap water and bottled water.
Disposal and Occidental College
Community vs. Isolation
1. Rangeview
This is the dorm which is the largest, newest, and cleanest. Despite the attributes, rangeview feels like a hotel. Hotels are nice but you should not be staying at one for longer than a week.
2. Lack of furniture around dorms
Many of the dorms have areas just outside the doors perfect for tables, chairs, and benches. You can't expect students to gather and relax on a slab of concrete. Why have a patio if it's never used?
3. lack of side walks
The campus is clearly designed for cars. The lack of sidewalks are not only inconvenient but dangerous.
4. Johnson "student center"
Despite being the "student union" not many students ever go down there. At one time it was a hub of student recreation. The pool tables are now gone and the bookstore has appropriated the best part. Imagine if students had the space for a pub or a program like Oberlin's clothing swap and free store:
Clothing Swap and Free Store
At the end of spring and fall semesters, a group of 10 student employees called the College Recycling Assistants hold a campus-wide event called “The Big Swap." At the Spring 2006 Big Swap, College Recyclers collected 388 bags of clothing, books, and dorm room items. The items are collected from each dorm by the College Recyclers and taken to a centralized location in the student union building. For about a week, the Recyclers keep everything that has been collected in this main space and people are able to come and take items they can put to use. At the end of that week, College Recyclers then take the remaining items to local charities. This greatly reduces the number of useful items entering the waste stream when students clean out their dorm rooms and off-campus houses at the end of each semester.
While in the past this “swap" only took place twice a semester, the college has now located a permanent space for a “Free Store" in the basement of Pyle where reuseable items of all kinds can be donated or taken for reuse. The new Free Store had its grand opening on February 22, 2007. It provides an excellent avenue for reuse of materials on campus, diverting useful items from the landfill and consequently reducing the extraction of natural resources.
The Story of Stuff
The Story of Stuff
But Leonard is not naive enough to suggest that an intrinsic element of the American economy will disappear anytime soon. She provides numerous examples, from better shaped cell-phone chargers, to the promotion of libraries, that channel our drive for "stuff" into more environmentally-friendly means. "Change," she states, "will come...eventually." The question is, will it come soon enough?
Her discussion in Chapter 3 regarding distribution was quite interesting. The only way in which real change will emerge is from an eventual change in the consumption habits of the consumer. While one might suspect that environmental and financial considerations would always stand in opposition, Leonard points out that that is increasingly not true. In a world more reliant on pesticides and transportation for food, a sizable market for organic and locally-grown food has emerged. This market is also not simply rooted in environmental concerns, but also has health concerns of pesticides and financial concerns of transporting food from across the world. It is this type of developming market, coupled with increasing energy costs in world with depleting fossil fuels, that will drive an eventual environmental revolution.
The Story of Stuff
My UEP 101 class last year spent some time discussing Annie Leonard’s The Story of Stuff, after watching her online video. The video only briefly summarizes the supply chain, but after reading chapter 3 on distribution I have a much better understanding of the way the system works at this step, and the problems that exist. Leonard begins by introducing the concept of “lean manufacturing and lean retail” (108). Companies are streamlining all of their production in an attempt to cut costs, including cutting workers’ bathroom breaks and forgoing factory safety features (109). Lean retail, the second part of the problem, refers to the business practice in which companies only produce goods as they are demanded. This system may be beneficial for the corporation and help them to save costs, but it hurts the workers by not providing consistent work (Leonard, 111). Professor Dara O’Rourke argues that “in the same way that Toyota workers are empowered to pull the stop cord on their assembly lines, we could have an entirely transparent system of supply chains in which all the stake holders (and community members) are encouraged to identify flaws throughout the system and halt production until that problem has been taken care of” (111). O’Rourke’s idea reminds me of what we are trying to do here on campus through Environmental Problem Solving, the Sustainability Fund, the garden, etc. The students have the power to address problems that we see and demand change. O’Rourke’s vision for change is a system in which “firms are pressured to produce goods not as cheaply as possible, but in ways that optimize labor, social, and environmental benefits” (111). The biggest issues here on campus are the environmental impacts of our energy and water use, consumption, and waste production. Leonard emphasizes that the distribution of consumer goods has just as much of an impact on the environment as the extraction, production, and disposal. Oxy has made some progress towards trying to buy more locally produced goods. Hopefully, during the course of this semester we can help Oxy become more sustainable by playing the role of the stake holders in O’Rourke’s system and identifying the flaws and initiating change.
Community Instead of Consumption
Wednesday, September 22, 2010
Consumption and Community
Sustainability, Ch. 4
--Charles Bennett
Distribution/ Consumption
Ditching Secondhand Stigma
Reading Leonard’s chapter on Disposal got me thinking about the ways in which Oxy students dispose of their plethora of unwanted, dated, and/or broken items throughout the year, and in particular the end of the school year. Leonard explains that we as consumers are constantly throwing out perfectly good items because we don’t want to store them, we don’t know how to fix them, they aren’t cool anymore, etc. I must admit that I have been guilty of such actions, throwing something out at the end of the year because I don’t want to have to deal with mailing it back to Canada, or buying a new set of bedding for my dorm room each year because I didn’t want to have to deal with the old one over summer and such items are easy, and cheap, to replace. I also know that I am certainly not alone. Leonard states, “Waste is defined by where something is, not what it is. It’s about context, not content” (p.183). In other words, the idea of waste does not simply revolve around the actual object, but rather who views it as waste. Therefore, if it is knowledge that my waste could very well be considered something that is new and valuable to someone else, I really think Oxy should consider establishing a secondhand store/exchange where students could drop off items in good, working condition that they no longer want for whatever reason. I imagine the quantity and quality of clothing, books, electronics, furniture, and school supplies that would fill the store would be astonishing, and allow Oxy students to see that “used” and “secondhand” can be cool. Not only would the store prevent the unnecessary disposal of a wealth of valuable items much before they need to be, but it would hopefully teach students about the value of sharing and reusing, something that they could carry for the rest of their lives.